On The Ground newsletter: Get a weekly dispatch from our international correspondents The industry run-regulator, Ad Standards, logged nearly 5,000 complaints across 252 ads this year, and found that ...

Created with AI assistance. Quality assured by Metro editors. Save The Children’s Christmas advert might be the best ad of the season, and it may have duped a lot of viewers. With a festive jingle, ...

Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

Apple has injected fans with a 'heartwarming' dose of authentic festive cheer with its new Christmas advert. And it's managed to do so without relying on artificial intelligence (AI). Entitled 'A ...

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. Google adds Waze ads to Performance Max for store ...

HM Revenue and Customs (HMRC) has issued an alert to parents regarding unclaimed funds worth "around £2,200". HMRC revealed earlier this year that more than 700,000 individuals aged 18-22 are yet to ...

Aldi has tied up its three-part festive ad campaign with the wedding of Kevin and Katie, aka the Carrots. The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left ...

Liverpool would be an ideal fit for Xabi Alonso's managerial skills, according to Brazilian football icon Rivaldo. Despite hoping that the Spanish manager weathers the storm at Real Madrid, Rivaldo ...

Former England cricket captain Nasser Hussain's troubled history at the Gabba continued after the 57-year-old was refused entry before the second Test match against Australia. The Sky Sports pundit ...

16:38, Wed, Dec 3, 2025 Updated: 16:38, Wed, Dec 3, 2025 Gardening legend Alan Titchmarsh made an emotional confession about reaching the end of his life as he admitted he has to downsize his home as ...

An X-Men star has been announced for Liverpool Comic Con next year. The fan convention is set to return next spring, bringing a number of stars to the Exhibition Centre Liverpool from Saturday, May 2 ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...