Some products are iconic for their lasting impact on the market, while others live on in infamy for less than stellar reasons. Coca-Cola's attempt to rejigger its formula for its flagship cola in 1985 ...

The disturbance you felt in the agency world last week? That was Publicis being appointed PepsiCo’s exclusive global media partner after a “media capabilities review.” PepsiCo spent almost $2 billion ...

The rivalry between Coca-Cola and Pepsi has been bubbling for generations, and a person's preference for one soda over the other likely involves a combination of factors. The differences in the two ...

One Sunday morning in late November, Tunde Morakinyo received an unexpected and urgent phone call. “The baby elephant will be here in two hours,” said his ANI Foundation colleague Peter Abanyam, who ...

Elmo, Abby Cadabby and Nina travel to Kenya to meet an orphaned elephant they adopted online, embarking on a journey filled with lions, zebras, giraffes and more of Africa’s infamous wildlife and ...

KO surged 33% year to date while PEP gained just 3%, reflecting Coca-Cola's raised full-year guidance versus Pepsi's volume shortfall. Coke's asset-light model drives a 34.9% operating margin, more ...

In a 1991 commencement speech at Georgia Tech, Brian Dyson told students to imagine life as a game of juggling five balls — work, family, health, friends and spirit. Work, he said, is a rubber ball: ...

I think I like Coke Zero more than Pepsi Zero. I can’t say for certain, because I’ve been hitting the Atomic Fireball candies again, and they leave me with the palate of a trash dump goat. Also, ...

Now that quarterly earnings results are in for many of the brands that spent an estimated $2.8 billion to be an official sponsor of the 2026 World Cup, the question for marketers is: Did they get ...

Don’t be surprised if your next Coke or Pepsi comes with something extra on the can. The nation’s biggest beverage companies are quietly adding QR codes to their packaging, allowing shoppers to scan ...