Search has evolved from a list of links into a system of synthesized answers. While traditional SEO still influences how ...

AI assistants are quickly becoming the first stop for people who are deciding what to buy. Instead of starting on Google, ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Birders are going cuckoo for a rare sight on Long Island. The common cuckoo bird has been spotted only four times in U.S. history in the lower 48 states, experts say. Now, it's in Riverhead. Hundreds ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

"We just made an arrangement with Ken Kesey's family to possibly do a television series, but it's based on the book," producer Paul Zaentz said at the Karlovy Vary film festival. By Georg Szalai ...