In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

It has been prominently featured on the uniforms and equipment ... sports teams worldwide. Adidas offers a wide range of products, including footwear, apparel, accessories, and equipment for various ...

This week, adidas Basketball will unveil the IIInfinity Series, a collection of the most futuristic silhouettes that takes adidas Basketball’s classic signature DNA to a whole new level.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Halloween is in the rearview mirror, but that did not stop Anthony Edwards from rocking shades of orange and black on his signature adidas sneakers last night. During Saturday night's game ...

the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to Kansas City Chiefs quarterback Patrick Mahomes and his partnership with Adidas. The threads will feature the former Texas ...

adidas Basketball has officially revealed the Dame 9 “Bucks” colorway, a nod to Damian Lillard’s latest team and a continuation of his popular signature shoe line. The colorway pays homage ...

On Friday, October 18th, adidas Basketball kicked off Indiana University’s 2024-25 basketball season at the annual Hoosier Hysteria event at Simon Skjodt Assembly Hall. This beloved event ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

Earlier this month, Adidas and Patrick Mahomes officially introduced a new football uniform for Texas Tech ... over a rival ...