It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

Inspired by a family memory, Stacey and Marcus Jordan launched a new business offering custom swag and personalized keepsakes for businesses and events.

Abi Caswell is the founder of BATTER a bakery X NOLA in New Orleans Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her work has previously ...

During the 2003 All-Star Game, Vince Carter gave up his starting spot to Michael Jordan. The post Far Surpassing Michael ...

Travis Scotts highly anticipated Velvet Brown Air Jordan 1 Low drops on December 21, capping off a year of major footwear ...

Alabama star true-freshman wideout, Ryan Williams will be sporting custom “X-Ray” Nike 5 cleats, inspired by the late NBA ...

Jannik Sinner, Carlos Alcaraz and the rest of the tournament's eight qualifiers took part in a Media Day photo op in Turin.

The 2024 NFL season is now at its midpoint, and Philadelphia Eagles fans are reveling in the continued standout performance of running back Saquon Barkley. The Eagles' recent 28- ...

the Nike Air Force 1 Low DJ Clark Kent "The List" exclusive sneakers. LeBron also soundtracked the Clark Kent homage with Freddie Gibbs' newest single "On The Set" ... after proclaiming his new album ...

Inspired by Super Sentai, Nike & Nigo have partnered to create the Ranger AF3. With the collab’s launch comes a film directed ...

In the finale event for Fortnite Chapter 2 Remix, it'll kick off on November 30 at 2PM EST, and feature a homage to Juice Wrld. All players that log into Fortnite between November 30 at 1AM EST and ...