Michelin and Goodyear are perhaps the two most well-known brands of tires to have ever been on the market, but what makes one ...

Life is hectic, and juggling dozens of apps for the "must-do" chores adds to the noise. Since I already work in Excel daily, I've expanded its use to automate three of my most boring tasks. These ...

The future of the field isn't less engineering but better engineering, where people focus on design, integrity and impact ...

OpenAI, Anthropic and Google have been on the prowl for specialized data to train their AI models, discussing deals with ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

The company is emailing users impacted by the breach. The company is emailing users impacted by the breach. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 ...

Understanding the initial value of a customer is important, but knowing their long-term value is critical for sustainable growth. Businesses often struggle to look beyond the first transaction to see ...

The Google-Salesforce data breach just keeps getting worse, with the tech giant confirming that the exposed information included some from Google Ads customers. Data breaches are, simply put, the ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

AT&T has experienced a massive personal data breach, so if you’re one of the more than 100 million people who use the company, you’ll want to be on guard. According to a report from Hack Read, more ...