This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Diamond exclusive offers should be for everyone," said Kelly Cook, President, Brand, Technology and Finance at David's Bridal. "Our mission is to not only delight her at every step of her journey ...

David's fan base has been asking for eco-friendly options for bridal, bridesmaids, mother-of-the-bride-and-groom, prom, and homecoming - without sacrificing the outstanding value David's is known for.

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Both sets of parents, Martha and William Lane and Karen and Colin Cameron, and Bruce’s grandmother, Kit Cameron, toasted to their future happiness. The bride ... at Finesse Bridal Wear in ...

Emma Roberts comes from a talented family. Her father, Eric Roberts, is a prolific actor, while her mother, Kelly Cunningham, has been a constant source of support throughout her life.

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A bride wrote on Reddit that she is considering seating her fiancé's grandmother in the back of their wedding ceremony ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives to its Diamond Loyalty program, the company announced Thursday. Exclusive benefits are now available to the full ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...