Sneaker culture has become a big deal in society, with enthusiasts eagerly seeking the latest and trendiest designs, but this demand has seen a surge in platforms offering new releases, and not all ...

Discover Hypebeast’s pick of new season sneakers in the Gift Guide below.

Following a 59-point explosion against the Pistons, Giannis Antetokounmpo's sponsor, Nike, fired back at Jaylen Brown's ...

On has had a dream run, besting incumbents in the athletic shoe industry. With record sales, the Swiss company is still ...

Sneaker giant Nike is accusing Detroit’s online marketplace and clothing reseller StockX of knowingly selling counterfeit ...

The rift between the two companies dates back to February 2022, when Nike filed a lawsuit against StockX for the latter’s ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...