When it comes to AI, this five-part framework can help give you a roadmap to move from experimentation to execution.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

The new Gemini 3 Flash AI model from Google is built for faster output at a lower cost, and functions as well as previous ...

Researchers introduce BATS and Budget Tracker, two new methods that help agents prioritize high-value actions, cutting API costs by over 30% while boosting accuracy.

Google is testing out its new AI tool called "Learn Your Way," which turns educational texts into an interactive experience. NBC News' Gadi Schwartz talks to Google's Dr. Courtney Heldreth and tests ...

Google is collapsing the gap between quick answers and deeper chats in mobile search. For travel brands, this could mean more queries — from inspiration to booking — will run through conversational ...

Artificial intelligence is showing up everywhere in Google's services these days, whether or not people want them and sometimes in places where they really don't make a lick of sense. The latest trial ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

I wrote unit tests to exercise the REST calls with Google Test framework GTest. I have numerous test suites that are testing the REST calls using the virtual server, everything was working perfectly ...

Google has released Gemini 3, the latest in its line of advanced AI models. As most AI companies do when announcing a new flagship model, Google boasted that Gemini 3 is its most intelligent model yet ...