The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing — and often fragmented — ...

IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms. The CTV ...

NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...

New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 "The Deals API sync capability ...

IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync PR Newswire NEW YORK, Dec. 4, 2025 New Specification ...

TEL AVIV, Israel, Nov. 25, 2025 /PRNewswire/ -- Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its ...