NBA All-Star Weekend, Jordan

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
T he NBA All-Star Game has never been known for its exciting on-court action. Long maligned for its lack of defense, the ...
Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...
It was in the summer of 1985 when Michael Jordan embarked on a European tour to promote his soon-to-be-released Air Jordan 1 ...
Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...
For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...
The brand's logo features an iconic pose of Jordan as he goes up for a dunk, and it is universally recognized by both basketball ... shoes when they lace up their virtual shoes in the NBA 2K ...