Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Nike calls this classic-looking colorway White/Varsity Red/Sail/Black. Indeed, it's similar to the Air Jordan 1 basketball shoes Michael Jordan wore in 1984. Because of their throwback style, this ...

The first truly iconic All-Star Weekend sneaker moment came in 1985, when a rookie Michael Jordan competed in the Slam Dunk ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

The NBA is one of the most popular sports leagues in the world, but only two of the top ten most watched NBA games of all time were played since 2000. One of those games was Game 7 of the 2010 NBA ...

The Swoosh’s flagship subsidiary, Jumpman label, came in the news for the expected release of the Air Jordan 1 High OG UNC Reimagined variant.

Steve Nash, a two-time NBA MVP winner with the Phoenix Suns, shared his thoughts on the debate surrounding the greatest ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.