Join Josh and Ollie as they team up with Calary Girl, a talented Korean beauty YouTuber, for a hilarious Hanbok-themed makeup challenge! Watch as Calary Girl guides them through traditional and modern ...

Join Josh, Ollie, and Jonny from Korean Englishman as they explore the world of Korean cosmetics for men! Watch as they test ...

New York customers would bring in social media photos of ordinary people, not pictures of famous Korean celebrities, and say, ...

In the last decade or so, Korean beauty – also known as K-beauty – has evolved from dinner party conversation among beauty insiders to a worldwide phenomenon, transforming Western beauty practices ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Korean beauty has, in many ways, set the stage for how we approach skin care. The ...

Texture aside, Korean makeup puts an emphasis on lip care as well as finish, making pretty much every product a skin-care-makeup hybrid. “K-beauty lip formulas tend to blur the line between skin care ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

Korean skincare has become a global phenomenon since its rise in popularity in 2015, and for good reason. Known for its innovation in ingredients and technology, viral trending releases, and glass ...

Korean K-beauty products have caught the imagination of skincare buyers around the world Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit ...

It’s no secret that Korean beauty brands are often light-years ahead when it comes to innovation—but not just in helping you achieve glass skin or tackle fine lines. While it hasn’t yet reached the ...