Beverage-makers are working to deliver more with their products, with one prominent trend being better-for-you (BFY) drinks.

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Fizz Creative is a Northeast Ohio-based marketing agency specializing in food and beverage branding. The Cleveland-based ...

Keurig Dr Pepper brings in Drew Panayiotou to accelerate digital marketing and Andrew Springate takes a new role.

There’s no shortage of beverage innovation out there: but which ideas truly have the potential to shape the industry in the ...

As Coca-Cola's cost of goods sold (COGS) fluctuates due to materials, transportation, or manpower, either the beverage company or its distributors have to absorb the loss. This is a real risk ...

It's worth noting that, as most animated video companies will emphasize, the key to using whiteboard videos as effective marketing ... buyer's journey. For the consideration stage, their goal is to ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

and marketing services that protest significant investments, elevate brand reputations, optimize market reception, and engage consumers. This dual role is unprecedented in the beverage industry.

IT WASN’T A DAY TRIP, THOUGH, THAT TOOK THE COMPANY TO COSTCO. THE JOURNEY STARTED IN BERKELEY IN 2019, WHEN FRIENDS BILL KERR AND SEAN AND LEE VIEGA CREATED THE LOW CALORIE BEVERAGE ...

and new marketing execs from firms like Dyson and Rent the Runway. In June, the company announced it sold its 10-millionth cannabis beverage. Cann's looking to compete with big alcohol brands Cann ...

Which beverage will claim the world title for healthiest drink? Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Oct. 4 at ...