Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

The white nail theory is a trend going viral on social media apps like TikTok, but what exactly is it? Experts share ...

Hailey Bieber is making a case for "soap nails," and taking a break from her typical almond long nails. Find out how to get ...

This month, Target will introduce more than 2,000 products and nearly 50 new brands in its beauty assortment. Prices start at ...

Target shared its commitment to health and wellness for the new year. Now, in addition to those new products, the retailer is ...

Valentine’s Day is here, and if you’ve found yourself scrambling for the perfect gift, don’t worry— Essentials by Beautiful ...

That’s why it’s always a delight to come across those ever-so-rare skin care, hair, nail or makeup products with more than ...

Demand for organic ingredients and the rise of DIY manicures contribute to this growth. The global nail care products market ...

If your nails are showing their age, try an intensive nail conditioner or a clinical nail serum that strengthens and hydrates ...

When asked what sets her apart, she emphasized the diversity of her products. Courtesy Of Jordan Wiliams “I believe we have the most variety in nail shape, size, color, and design. We offer ...

All products are independently selected ... “But any nail system can be damaging to the nails without proper experience and care,” she says. “I like to think it’s more of a preference ...

With the planned departure of the Company's current CFO, Brian Moran, former MiniLuxe CFO Elizabeth Lorber will serve as Acting CFO ...