Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

How to look after your cuticles, according to nail pros - Here’s how to freshen up your cuticles, keep them healthy and ...

Target shared its commitment to health and wellness for the new year. Now, in addition to those new products, the retailer is ...

This month, Target will introduce more than 2,000 products and nearly 50 new brands in its beauty assortment. Prices start at ...

The white nail theory is a trend going viral on social media apps like TikTok, but what exactly is it? Experts share ...

That’s why it’s always a delight to come across those ever-so-rare skin care, hair, nail or makeup products with more than ...

Hailey Bieber is making a case for "soap nails," and taking a break from her typical almond long nails. Find out how to get ...

No doubt, “collagen skin care” is a buzzy phrase in the beauty world. Along with retinol and peptides, when collagen is on a ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

If your nails are showing their age, try an intensive nail conditioner or a clinical nail serum that strengthens and hydrates ...

High Voltage Nails is the brainchild of Founder Jordan Williams. The one-woman press-on nail designer and entrepreneur is poised to expand.

Learn about the harmful chemicals in common beauty products, their risks to kidney health, and safe, effective alternatives ...