Rising WNBA grassroots star Kaleena “Special K” Smith joins Adidas and Candace Parker, marking a major milestone in women’s ...

Discover Hypebeast’s pick of new season sneakers in the Gift Guide below.

Looking to refresh your look? From classic silhouettes to clashing prints, get inspired by these New York street style ...

The WNBA is a leading example. Last month, it wrapped up a historic season that notched all-time viewership and attendance ...

Nike deal includes a €158 million contract signing with a bonus for the club which will be paid over a period of 14 years.

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Nike running shoes are some of the most iconic on the market. Find out which ones are worth it, whether you’re looking to ...

Sha'Carri Richardson has taken the internet by storm since she shared her photos from the upcoming Nike footwear collection, ...

Nike Black Friday 2024 deals you have ever seen. This year, the sale opens on November 29 and goes on for four days.

Incoming USC recruit Jazzy Davidson lands a deal with Nike. While the value of her agreement remains undisclosed, she is reported to have signed a multi-year shoe deal as her first NIL.

Ready to make history and join one of Houston’s most electrifying sports teams? The Houston Energy Women’s Football Team is ...

IOWA CITY -- The letters are signed. Addie Deal, Layla Hays and Journey Houston officially will be Iowa women’s basketball ...