Mattel accidentally printed an adult film website on the packaging for its new ‘Wicked’ dolls instead of the film’s actual website

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

The company told ‘Fast Company’ that its recent packaging misprint, which included a URL that mistakenly led to a porn site, was not a result of its Adobe Firefly partnership. Something bad is happening in Oz.

Toy maker Mattel says they “deeply regret” a misprint on their collection of Wicked dolls that directs children to visit a porn website rather than the movie’s correct URL. The error went viral over the weekend as people shared videos and images of the web address printed on the back of toy boxes for an adult film site that requires visitors to be over 18 years old to access,

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