If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

According to Canny Creative, the rebrand was estimated to cost around $100 million, and lasted a solid six days before the ...

The new look of Jaguar has dug up memories of several past controversial brand logo changes and redesign jobs. Revisit some ...

Gorgeous pays for itself in the first five seconds.”  The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...

Just ahead of the massive doors lies a small rectangular brass trim piece carrying a laser-etched "leaper" logo. This piece, which Jaguar calls ... cars at 13 years old, and he realized his ...

When it comes to major rebranding, fooling around with a 102-year-old company's values is bound ... directions – he envisioned both a fresh Jaguar logo for the rebranding strategy as well ...

Pronounced "Type Zero Zero," the name is arguably the clearest nod to Jaguar cars of old. The first Zero is a reference to ...

Big Brother icon Yinrun Huang left her fans teary-eyed as she announced her surprise wedding with partner Luke.

Ruben Amorim was delighted by Rasmus Hojlund and Amad Diallo's post-match bust-up in the Czech Republic as Manchester ...

British luxury automaker Jaguar has revealed its Type ... The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed ...