And now, Amazon is getting in on the action. This week, the retail giant announced the launch of Amazon Haul, a new section set to rival competitors like Temu and Shein, dedicated to affordable, trending items.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping ...

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.