Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon is targeting retail rivals Shein, Temu, and TikTok Shop with a new deeply discounted storefront that sells a wide array of products for $20 or less. Called “Amazon Haul,” the mobile-only experience debuted Wednesday in the Amazon app and has everything from fashion accessories to home goods,

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 to take on low-cost retailers Temu and Shein.