"I feel like when you go to Arkansas," the Texas Longhorns coach said, "I almost at times feel like they hate Texas more than they like themselves. That's a real rivalry." Later that week, Arkansas Razorbacks coach Sam Pittman confirmed Sarkisian's take.

Former Southwest Conference foes Texas and Arkansas have been playing football before the SEC existed. Now, they meet as members of that conference.

Top-ranked Texas, a heavy favorite, faces Arkansas in Fayetteville. Texas aims to extend their winning streak against dual-threat quarterback challenges.

However, Arkansas coach Sam Pittman has had to waste precious preparation time this week educating his players on the rivalry and convincing them they should care more than any other random game against a highly ranked SEC team.