Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

Team introduces permanent brand identity including colors, logos, and jersey designs ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

The NHL's newest branding dropped today, with Utah getting its official ... (Yes, we're aware of the Colorado Mammoth in ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

The Utah Hockey Club has finally revealed their long-anticipated team name. For the 2025-26 season and onwards, they will be ...

The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together,” the Smith’s said in a statement.

“The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.” The team played its inaugural ...