It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Xbox announces that an intriguing third-person shooter will be added to the ever-expanded archive of Game Pass Day One ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that ...