Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

YouTube announced YouTube Shorts is being watched by over 1.5 billion logged-in users every month, ... They’re here to deliver the insights that fuel startup growth and sharpen your edge.

YouTube Ad Revenue Growth Slows Dramatically in Q1, Alphabet Misses Expectations YouTube Shorts now averaging 30 billion views per day, up four times from a year ago. By Todd Spangler.

According to YouTube, with the launch of Shorts, channels that upload both long-form videos and Shorts (capped at 60 seconds in length) are seeing longer overall watch time and subscriber growth ...

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.