Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

The CEO of Oura has suggested Apple won't make a smart ring to compete with the best smart rings in case it undercuts sales of the Apple Watch. Furthermore, he suggested that it's "hard to do this product category right."

Oura CEO Tom Hale doesn’t think Apple will launch a smart ring This is despite analysts predicting that an Apple Ring could land in the coming years There's some basis for Hale's speculation, but it ignores Apple’s approach in other tech categories ...

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ring.

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

Oura CEO Tom Hale believes Apple is unlikely to launch a smart ring, despite industry speculation. Hale suggests Apple remains focused on the Apple Watch as its primary health and fitness platform. While acknowledging the advantages of smart rings,