Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.

Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its ...

Super Bowl commercials battle for attention, aiming to be the funniest, the weirdest or the most heartwarming. Some succeed, leaving us entertained and talking about them for weeks, while others miss ...

Under Hill, the brand has amped up the promise to grow women’s.

The Swoosh saw a 4.5% bump in its share price Tuesday after it announced a partnership with Kim Kardashian's SKIMS shapewear brand to produce apparel, footwear, and accessories collections. The new ...

Hill became CEO last year, replacing John Donahoe. But analysts have said the company's turnaround plans could take time to materialize. Nike also made the announcement as celebrity brands make for ...

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

Nike will launch a new women’s activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Kim Kardashian knows how to collaborate. From her sell-out collection with The North Face to her high-fashion drop with Dolce & Gabbana, the social media mogul has turned SKIMS into a powerhouse brand ...

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...