MSNBC's Jonathan Capehart slammed critics upset over the controversial Cracker Barrel rebrand, claiming MAGA supporters are too-easily offended.

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D

Cracker Barrel’s controversial rebrand is bringing all kinds of information to light, including its commitment to DEI. A report by Fox News indicates that the bed restaurant […]

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to an analysis from S3 Partners. Short sellers make money when a stock price falls, but coming into Thursday, Cracker Barrel was up 12% in 2025 and 40% higher over the last 52 weeks.