The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

I think the manufactured outrage is also about them pretending to feel attacked,” MSNBC’s Jonathan Capehart said of the ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as snowflakes getting bent out of shape over ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping ...