American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

The moment is also freshly off the heels of Sydney Sweeney's controversial denim advertisement for American Eagle, which was ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Summer 2025 trends don't have a harsh cutoff. For proof, see how Hailey Bieber blends summer and fall pieces into a single ...

Founded in 1903, Round House Jeans is Oklahoma’s oldest manufacturer. Vice President David Antosh, whose family has run the ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Denim shirts for men however are much less appreciated, despite possessing all the same properties that make jeans so beloved. We’re here to correct that oversight and give denim shirts some love.

DUER, a performance lifestyle brand known for pioneering Performance Denim, will open its first Bay Area shop in Hayes Valley ...

Denim mini-shorts make late summer dressing a breeze, because the beauty lies in the casualness. As someone who can run late ...