Although jeans are a wardrobe staple, with ever-changing trend cycles, it can be challenging to keep up with the latest denim ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Hailey Bieber was spotted wearing Gap's UltraSoft '90s Loose Jeans in Dark Rinse and they're currently on sale. Here's how to shop them and a dupe.

KATSEYE and Gap collaborated on a fall 2025 denim campaign, and Yoonchae and Lara talked to Cosmopolitan about childhood Gap ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...