Across a series of posts on X, formerly Twitter, Ye announced that he has a meme coin on the Solana blockchain. The Yeezy crypto token, YZY, unceremoniously launched on Wednesday (August 20), with Ye offering his followers a link to get involved. "Yeezy money is here," he wrote. "A new economy, built on chain."

Kanye West’s YZY meme coin launched on Aug. 21 and quickly hit a $3 billion market cap, but the hype was short-lived — the token has since dropped nearly 80%, with most traders now in the red. Over 60% of YZY traders lost money,

Kanye West has launched a crypto meme coin called $YZY on Solana. His 'Yeezy Money' announcement comes just months after he expressed his disdain for such celebrity crypto tokens.