The full ad will air during Super Bowl LIX on Sunday, where the Kansas City Chiefs and Philadelphia Eagles will face off for the championship.

Nerds’ anthropomorphic gummy is back, this time as a trumpet player for Nerds Gummy Clusters’ Super Bowl commercial, as the brand looks to continue to bring in new consumers after a year of record sales . The spot stars Grammy-nominated singer Shaboozey and is set in New Orleans, the site of Sunday’s game.

For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth. The musician behind the hits “A Bar Song (Tipsy)” and “Good News” used to spend Halloween “super excited to open up my bag” and look to and to see how many boxes of Nerds were inside.