According to data from the European Automobile Manufacturers’ Association (ACEA), Tesla sold 9,945 units in January 2025, down from 18,161 in January 2024. The drop was especially severe in Germany, where sales fell by 59.5% to just 1,277 units, and in France, with a 63% decrease to 1,143 units.

For Musk, the world’s richest man and Tesla’s largest shareholder, those are just paper losses. He owns and runs several other companies — among them SpaceX, Twitter, and artificial intelligence startup xAI — so Tesla’s recent decline is just a flesh wound.