Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The rules in the first part of this section apply to all marketing communications for medicines, medical devices, treatments, health-related products and beauty products. The rules in subsequent parts ...

Two paid-for Facebook posts by BrewDog, seen in July 2026: a. The first post included text which stated, “BOTTOMLESS BEER ALERT! Celebrate with 90 minutes of unlimited fresh beer for just £19.95 in ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

This ruling forms part of a wider piece of ongoing work on the advertising of AI products across a number of sectors. The ads were identified for investigation following intelligence gathered by our ...