Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — ...

Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Oatly is coming to claim your spot as Santa’s favorite snack and beverage offering while making the rounds on Christmas Eve.

Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

Kellogg's has unveiled a revamped brand identity for its cereal portfolio starring a giant 3D version of its mascot Cornelius the cockerel. Created by Leo Burnett, “See you in the morning” features a ...

Stagwell has entered an agreement to acquire global media monitoring and analytics platform Unicepta. The deal would add Unicepta to Stagwell Marketing Cloud’s PRophet comms tech suite. Stagwell ...