Bridgestone India teams up with Parmish Verma on ‘Drive Thru’, weaving the tyre brand into the singer’s road-trip narrative ...

Flipkart’s ‘Home for Old Age Appliances’ campaign turns the everyday reluctance to replace ageing appliances into a playful case for exchanging them during Big Billion Days ...

CRED Foundation’s first educational campaign uses humour, wit and celebrities to make credit concepts easier to understand, ...

Bhubneshwar Prasad has been promoted to General Manager - Category at Apollo Consumer Products Ltd (ACPL). He announced the ...

With almost a decade of experience in Pidilite Industries, across five roles, Bhatia has also worked in Maruti Suzuki and Indian Oil Corporation Limited ...

Sreedharan is moving on from Google to pursue an external opportunity after holding leadership roles across APAC and India ...

The films for Klip-N-Store Glass Containers and Vita Rich Slow Juicer focus on everyday problems and product design-led ...

The new service creates a new single destination for advertisers to engage Prime Video’s premium audience, and Amazon MX Player’s expansive reach ...

Swiggy refreshes Dineout’s identity with a sharper logo, mint-green palette and simpler brand architecture as it looks to ...

Conceptualised with McCann India, the campaign uses everyday situations to demonstrate how AI Mode can help users work through complex, multi-step questions ...

As Odonil enters the car fragrance category, Vaibhav Rathi, Marketing Head, Home Care, Dabur India, on finding new spaces for fragrance and recruiting consumers into an underpenetrated category ...

As Mankind Pharma backs Captain Smit Machchhar after his heroic act, marketers weigh where meaningful brand participation ...