The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.” ...

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.

Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to ...

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.