What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses. Good content marketing does require a ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...