From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

The government has re-asserted its view that “pure brand advertising” should be exempt from incoming rules that will ban less healthy food and drink products online and on TV pre-9pm. At the beginning ...

CMOs should be optimising work for effectiveness as it is happening, as opposed to just “signing a big cheque” and working out how it performed afterwards, says Lloyds Group top marketer Suresh Balaji ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

John Lewis is launching a new bi-annual publication, Foundation, and its biggest home campaign since 2021 as it looks to grow ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

Are tactical skills under threat with teams spread thin, entry level roles becoming more generalist and the price for ...