Audience Is Everything®
WEBA global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
Portal login - Nielsen
WEBLogin to our client portal to access Nielsen’s audience data, analytics and tools that power your impact.
Nielsen Panels | Nielsen
WEBFor more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen to represent a larger group of people. Since it’s not feasible to include everyone in a specific geographic area, like a country or city, we ...
About - Nielsen
WEBNielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. Leadership. Empowering our teams and clients with expertise. SEC Filings.
The Gauge - Nielsen
WEBThe data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV ...
Insights - Nielsen
WEBFanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S…. TV & streaming. 4mins read. Video.
News Center Archive - Nielsen
WEBLatest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024. Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024,…. News Center | 06-09-2024.
Total Media Solutions - Nielsen
WEBDiscover key business opportunities and accelerate growth with total media solutions that give you a comprehensive understanding of today’s landscape.
Media Planning Tools - Nielsen
WEBAccess syndicated and custom consumer research that will help you shape successful brand, advertising and marketing strategies. Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud. Maximize CPG advertising effectiveness with data to better ...
Cross Media Measurement - Nielsen
WEBGet de-duped with Nielsen ONE See your cross-media audiences clearly. Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated view of audience engagement you need to plan, optimize and measure with confidence.