Social Samosa
Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Inside Stranger Things Marketing Strategy: How Netflix created a ...
May 26, 2022 · With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and more. This was done in addition to the global outreach through content created in typical Netflix style. Netflix's Stranger Things is one of the most expensive shows on the platform ...
Brands add sparkle to feeds with Diwali creative posts
Oct 29, 2019 · A post shared by Junglee Pictures (@jungleepictures) on Oct 26, 2019 at 11:32am PDT. Pictures was one that creatively used various elements and recent trends on Instagram in a scroll. Bhansali Productions made use of iconic scenes of its movies in a creative. Gits Food used the carousel format with three images in a post.
The ‘psychotic’ owl: Inside Duolingo’s unhinged marketing strategy
Feb 29, 2024 · Duolingo’s unhinged approach in its marketing coupled with the personification of its mascot, Duo, has helped the brand stand out. Karandeep Singh Kapany, Regional Marketing Director, Duolingo India takes us through the brand’s marketing strategy and its meteoric rise. Harshal Thakur. 29 Feb 2024 12:47 IST.
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Summary. Leveraging Twitter’s conversational nature and a topical moment, Netflix India engaged with its audience this #WorldPoetryDay campaign through personalized poems based on their favorite Netflix show/movie. Tapping on to a cultural interest, poetry, the OTT brand engaged with their audiences through a unique lyrical response for each ...
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - #ScrewItUp ...
Brand Saga: A 'Carvaan' of ads that personified a ‘music player’
Oct 27, 2021 · Touted as the global first, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, Saregama branded it as Carvaan - a device that combines the best of digital technology with the convenience and ease of use of a physical form factor. As per the company, the 5000 songs available on Carvaan were ...
Expert Speak: The Second Wave of OTT-Theater dynamic
May 26, 2021 · We take a look at this second wave of the OTT-theater dynamic. When Salman Khan starrer ‘Radhe’ opted for a hybrid release, it paved way for a new distribution model for the helmers, exhibitors, and the movie-making economy. Amidst the recurring lockdown extensions, the film got released in minimal cinema but Zee claimed that it garnered ...
Twitter introduces Tamil Topics - SocialSamosa
Jul 19, 2022 · Step 1: Go to the more icon and tap or click on Topics. Step 2: A popup with options will appear. Step 3: Tap or click on Topics. Step 4: If you are following any Topics, they will appear here. You can select to follow more by clicking the Follow button. If you are not interested, you can select the button and those Topics will appear in the ...
Moj sees 12 million monthly active creators in 2022 - SocialSamosa
Dec 22, 2022 · Launched in July 2020, Moj has ~300 million monthly active users. The platform witnesses 3 million content uploads every day that garner close to 6 billion views daily. Key insights: -12 million monthly active creators created 750 million videos. -104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~US$25 million.