Entrepreneurealy on Instagram: "This experiment proved that perception can outshine price. In 2018, Payless launched a fake luxury store called Palessi in a former Armani location. Same shoes, same price tags, just a new environment. Influencers walked in and paid up to $645 for $20 shoes. Praised the “quality” and “design.” Then found out it was all Payless. They got refunds. And a free lesson in branding. Because value isn’t always in the product. Sometimes it’s in the story around it. Would y

PAYLESS FLOORING on Instagram: "Not all floors are created equal. Ours set the standard. Discover the best in quality, style, and durability—only at Payless Flooring. Why settle for ordinary when you can walk on excellence? The best flooring products, no compromise. Every step tells a story. Make yours unforgettable—with the finest flooring underfoot. #paylessflooring #homedecor #homedesign #flooringsydney #flooring #design"