Behind the Science | Nike Mind Technology
3:00
YouTubeNike
Behind the Science | Nike Mind Technology
Welcome to the Nike Mind Science Department, a new branch of the industry-leading Nike Sport Research Lab. In this video, you’ll hear from the sport-obsessed scientists and product innovators who developed and tested Nike Mind—a mind-altering footwear technology that’s scientifically shown to activate the sensory areas of your brain via ...
165 views1 day ago
Shorts
As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations. Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers. Watch the full exclusive interview: cnb.cx/4nkgVv1 | CNBC
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