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In 1984 There was a 3 burger war between McDonalds who had the Big Mac, Burger King had the whopper & Wendy’s had the Single which was getting destroyed because it sounded so much smaller. Wendy’s went to DFS, a Ny ad agency that created a slogan and commercial that would make fun of the size of the bun on the Big Mac and whopper, and show that Wendy’s Single actually had more meat than the other 2. The commercial skyrocketed Wendy’s annual revenue by 31%, and it became a cultural phenomenon. Th
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